The logo, designed as a symmetric ambigram, maintains its meaning even when rotated 180 degrees, symbolizing walking as progress in any direction. The mirrored ‘F’s act as foundational pillars, reflecting balance and symmetry, while the larger ‘S’ signifies fluidity, representing Sutra—the guiding rule. Curved dots at the ends of the ‘S’ mimic footprints, forming an infinity loop that connects to the barefoot philosophy of foot health. Concentric circles, divided by a crossbar, represent the earth, sky, and ground, with stars symbolizing a human's connection to their surroundings, akin to a compass guiding the journey of walking.
The Art Of Walking